ABOUT ME

Hello, it’s Ninna.

I’m a Senior Product Designer in Singapore. I define product strategy and design for global audiences, with ownership from discovery to launch. My work spans China, Singapore, and North America.

I use AI-enabled workflows to develop and test ideas, then review the outputs against research, interaction requirements and product constraints. I approach mentorship through teaching, sharing methods and working through product decisions with others.

01 / RECENTLY

Sharing how I work

I guest lecture on product thinking at NTU and facilitate cross-functional workshops at SteelSeries. Teaching is a way to make my methods clear, share what I have learned and invite others to question the decisions behind the work.

Speaking about product thinking at NTU — Guest lecture · NTU

Group photograph with the NTU product thinking class — Product thinking class · NTU

Facilitating a SteelSeries product workshop — Cross-functional workshop · SteelSeries

Reviewing workshop ideas with SteelSeries colleagues — Workshop synthesis · SteelSeries

Presenting a workshop direction to colleagues — Sharing workshop directions

Receiving recognition from the SteelSeries Chief Product Officer — Recognition from the CPO · SteelSeries

Presenting at the Manus AI Hackathon — Top-three team · Manus AI Hackathon

Connecting with the NTU community — With the NTU community

02 / STEELSERIES

Designing for the GG ecosystem

At SteelSeries GG, I design software experiences across Engine, Sonar, Moments and more for a platform with 5M+ monthly active users. I connect player research, usability testing and product data to product priorities and interaction decisions. I work with product, engineering and design-system partners through handoff and QA, while building AI-native ways of working.

SteelSeries GG cover from Ninna’s design presentation

Explore the case study

03 / INNOWAVE TECH

Building an industrial AI business from zero

I co-founded Innowave Tech and grew a 15-person team, helping the Singapore company build semiconductor customer relationships in China. My work connected customer discovery, product direction and delivery. I represented the business in conversations with government, customers and universities, then translated on-site needs into product requirements, proofs of concept and partnerships.

Representing Innowave at an industry event — Industry and government engagement

Innowave Tech office and team — Building the China team

Speaking on stage about technology — Speaking with partners

Meeting an industry partner — Industry relationships

Reviewing a product prototype with the team — Product collaboration

04 / LUMINO STUDIO

From artist to founder

I took my artwork to conventions across the US, where direct customer conversations shaped what I made, how I priced it and what I sold. I managed suppliers, built an online store and used social media to bring event audiences back online. The experience taught me to connect product decisions with production, customer experience and the work of finding customers.

Crowds at a US convention — Taking art to US conventions

Prints and products displayed at the Lumino Studio booth — Art and merchandise at the booth

Customers at a convention — Listening to customers in person

A street during Lumino Studio’s US travels — On the road in the US

05 / VISUAL PRACTICE

Art is part of how I think

I continue to make illustrations, paintings and graphic work. Composition and visual storytelling help me communicate complex ideas clearly. My wider design practice has received recognition including Red Dot.

Graphic poster designed by Ninna — Graphic design

City building photographed at night — Urban visual study

Illustrated packaging and graphic compositions — Illustration and packaging

Illustrated character by Ninna — Illustration

Purple-haired character illustration by Ninna — Digital character art

Pink-haired character illustration by Ninna — Digital illustration

06 / BEYOND WORK

Curious beyond the screen

I’m pursuing an MSc in Technopreneurship & Innovation at NTU. I enjoy teaching as much as learning. Outside work, I have served as a teaching assistant, volunteered teaching art and culture in Nepal, won piano awards and trained as a lifeguard. I also keep personal OKRs.

HOW I WORK

From an ambiguous problem to a product decision

I start by clarifying the problem, the evidence available and the decision the team needs to make. I combine qualitative research, behavioural data and experiments, then turn the findings into priorities, interaction models and prototypes. I stay involved through engineering handoff, QA and iteration. I use AI to support the workflow while keeping responsibility for the reasoning and the quality of the result. I’m particularly interested in AI- and ML-enabled experiences where complex system behaviour needs to become understandable and trustworthy.

Based in: Singapore
Email: ninnacao@gmail.com
Phone: +65 8847 7466

EDUCATION

Lifelong learning

2026 to present

Nanyang Technological University

MSc Technopreneurship & Innovation · in progress

Study focused on product innovation, entrepreneurship and technology.

2021 to 2023

Brest Business School

Master of International Business and Management

International business, cross-cultural collaboration and product commercialisation.