ABOUT ME

Hello, it’s Ninna.

I’m a senior product designer who turns complex, ambiguous problems into useful products through research, data, AI and product strategy.

Currently designing software experiences for SteelSeries GG in Singapore.

01 / RECENTLY

Sharing what I learn

I guest lecture on product thinking at NTU and facilitate cross-functional workshops at SteelSeries. Our Chief Product Officer recognised my product work; separately, my team finished in the top three at the Manus AI Hackathon. I keep learning by teaching, building and testing ideas.

Speaking about product thinking at NTU
Guest lecture · NTU
Group photograph with the NTU product thinking class
Product thinking class · NTU
Facilitating a SteelSeries product workshop
Cross-functional workshop · SteelSeries
Reviewing workshop ideas with SteelSeries colleagues
Workshop synthesis · SteelSeries
Presenting a workshop direction to colleagues
Sharing workshop directions
Receiving recognition from the SteelSeries Chief Product Officer
Recognition from the CPO · SteelSeries
Presenting at the Manus AI Hackathon
Top-three team · Manus AI Hackathon
Connecting with the NTU community
With the NTU community

02 / STEELSERIES

Designing for the GG ecosystem

At SteelSeries GG, I design software experiences across Engine, Sonar, Moments and more for a platform with 5M+ monthly active users. I connect player research, usability testing and product data to interaction decisions, then work with product, engineering and design-system partners through handoff and QA.

SteelSeries GG Engine device configuration interface
Engine · device configuration
SteelSeries GG Sonar audio interface
Sonar · audio controls
SteelSeries GG Moments capture interface
Moments · game capture
SteelSeries 3D Aim Trainer interface
3D Aim Trainer · practice

03 / INNOWAVE TECH

Building an industrial AI business from zero

I co-founded Innowave Tech and grew a 15-person team, helping the Singapore company build lasting semiconductor customer relationships in China. I represented the business in talks with government, customers and universities, turning on-site needs into product direction, proofs of concept and partnerships.

Representing Innowave at an industry event
Industry and government engagement
Innowave Tech office and team
Building the China team
Presenting industrial AI work to customers
Presenting to customers
Speaking on stage about technology
Speaking with partners
Meeting an industry partner
Industry relationships
Reviewing a product prototype with the team
Product collaboration

04 / LUMINO STUDIO

From artist to founder

As an artist, I took my work to conventions across the US, including Los Angeles, Detroit and Pennsylvania. Customer conversations shaped what I made and sold. I managed suppliers, built an online store and used social media to bring event audiences back online: an early lesson in product discovery and go-to-market.

Crowds at a US convention
Taking art to US conventions
Prints and products displayed at the Lumino Studio booth
Art and merchandise at the booth
Customers at a convention
Listening to customers in person
Artist badge from a US convention
Exhibiting as an artist
Pricing signs for art and merchandise
Testing products and pricing
A street during Lumino Studio’s US travels
On the road in the US

05 / VISUAL PRACTICE

Art is part of how I think

I still make illustrations, paintings and graphic work. Composition and visual storytelling help me make complex product ideas easier to grasp. My wider design work has also been recognised by awards including Red Dot.

Graphic poster designed by Ninna
Graphic design
City building photographed at night
Urban visual study
Illustrated packaging and graphic compositions
Illustration and packaging
Illustrated character by Ninna
Illustration
Purple-haired character illustration by Ninna
Digital character art
Pink-haired character illustration by Ninna
Digital illustration
Red Dot Award certificate
Red Dot recognition · design work

06 / BEYOND WORK

Curious beyond the screen

I’m pursuing an MSc in Technopreneurship & Innovation at NTU and enjoy teaching as much as learning. Outside work, I’ve served as a teaching assistant, volunteered teaching art and culture in Nepal, won piano awards, swum and trained as a lifeguard. I even keep personal OKRs.

Teaching art and culture to students in Nepal
Volunteering and teaching · Nepal
Documents from volunteering with students
Community volunteering
Piano competition and music certificates
Piano competitions
Records from teaching and volunteering
Teaching and volunteering
Research and learning notes
Learning and experimenting
Ninna with her cat
Life with cats

HOW I WORK

Research to release

I’m most useful when the problem is ambiguous and the path forward is not obvious. I triangulate qualitative research, behavioural data and experiments; turn findings into product decisions; prototype interactions; and stay close to engineering through handoff, QA and iteration. I’m especially interested in AI- and ML-enabled experiences where system complexity needs to become clear and trustworthy.

Based in
Singapore

EDUCATION

Lifelong learning

2026—PRESENT

Nanyang Technological University

MSc Technopreneurship & Innovation · in progress

Part-time study focused on product innovation, entrepreneurship and technology.

2021—2023

Brest Business School

Master of International Business and Management

International business, cross-cultural collaboration and product commercialisation.